Our Services Expertise

• Organizational Productivity Enhancement
• Sales Team Development and Training / SFA
• Business Development and Marketing Execution Strategy
• Lead Generation and Marketing Communications
• Interim Executive Management
• Capital Funding, M&A and Due Diligence

Market Sector Expertise

• Online/Internet Marketing
• Mobile and Social Media Marketing
• Business Intelligence
• eCRM
• Enterprise Applications Development

Organizational Productivity Development:

We start by reviewing current business practices and staffing profiles. Through a Situational Analysis process, we identify what areas of the company are operating most efficiently and where there is potential for improvement including cross-departmental communication and activity synchronization.

Sales, Marketing and Support are often areas that can benefit from this analysis and augmented focus. Our experience tells us that execution dynamics are as important as a solid strategic plan. Pinnacle Partners helps with both to assure measurable improvements.

Sales Team Development and Training

Pinnacle Partners can help you assess and augment your current sales processes to yield maximum effectiveness for your sales and marketing efforts. We work with your sales and sales management team to adjust and perfect your current sales process or help you to implement new proven, formalized sales methodologies, along with integrated enablement software. We help assure that your sales team and marketing are leveraging the best practices that we have discovered and shared with clients worldwide.

This Sales Development and follow-on coaching can help improve both the measurable sales results, as well as predictability of those results.

Pinnacle Partners has been “schooled” in a variety of internationally recognized formal Sales Methodology and Training programs during our broad corporate experience. These include  Select Selling™, Solution Selling™, Miller-Heiman™ and others. This background coupled with 25 years of practical direct corporate sales and management experience to the F2000 marketplace has allowed Pinnacle Partners do develop its own branded and custom sales development program and methodology called Solution-Centric Selling (SCS).

This consultative, buyer alignment focused methodology capitalizes on years of practical field sales and management experience to bring an innovative approach to selling in today’s highly challenging business environment.

Pinnacle Partners also can provide assistance and recommendations on the implementation of or integration to supporting Sales Force Automation systems (SFA’s). This includes the leading salesforce.com system and others.

The adoption of Pinnacle Partners “Solution-Centric Selling” not only promotes increased productivity of your sales and marketing teams, but also can help significantly improve the accuracy of sales forecasts.

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Business Development and Marketing Execution Strategy:

We can work with you to define and segment your market, identify “best profile” potential customers and develop creative marketing strategies to engage with more of the primary target prospects desired and in the market segment that makes most sense.

Another critical piece in this area is the Execution Strategy. Here we make sure that all inter-departmental dynamics are identified so that investments in marketing dollars have the best opportunity for a successful, high return. This includes identifying and implementing effective processes and communications amongst sales, marketing and customer support. This area is often tightly linked with the sales methodology and best practices expertise discussed in an earlier section.

Business Development/Alliances:

We team up with management to determine how Business Development alliances and partnerships can help support your sales growth and profit objectives. We also assist with the “hands-on execution” in establishing key new business partnerships and new major accounts that will accelerate revenue generation. In effect, we can help provide lower cost of sales to further expand your market coverage and penetration. This can include assistance in developing an overall channel partnership support program to ensure ongoing success.

Lead Generation and Marketing Communications:

We can also develop highly effective lead generation and customer relationship management (CRM) programs utilizing cost effective email and mobile marketing techniques, coupled with traditional direct mail campaigns. The design and implementation of the online marketing communication and lead generation tools can take the form of ongoing Newsletter or specifically targeted Email campaigns and offer excellent vehicles for promoting the growth of new business, as well as maintaining and expanding existing customer relationships.

Interim Sales, Marketing and Operational Management:

Interim sales, marketing and operational management can be provided on a temporary basis to help you maintain momentum during transitionary or start-up periods. This service provides the ability for a company to maintain its operational stability with a senior level executive experienced in managing in this type of environment. When a permanent replacement is identified, we work with that person and the associated executive team on transitioning the appropriate information and operational aspects.  

Capital Funding, M&A and Due Diligence

Pinnacle Partners has been involved in a variety of fund raising events for high technology companies and has a variety of sources to affect both seed/angel investments, as well as more advanced funding requirements. We can also assist in the due diligence process of pending transactions and offer assistance in pursuing merger and acquisition events.

Note: Pinnacle Partners expertise in these areas covers a broad range of industry sectors including: